Printing is a process of impressing letters, texts, pictures, images or figures on paper, cloth, plastic and other material. Particularly with ink on paper using a printing press. You can see this medium everywhere. It is used in news paper, brochures, business cards, invitations, magazines, books, etc. Here are the two most commonly used type of printing:

 

Offset Printing ink. For working on a wide range of printing surfaces including paper, cloth, wood, leather, metal, and plastic. If you use the Pantone? Matching System, offset printing will give you the best color match. Modern offset printing inks presses use computer-to-plate (CTP) systems, shortening the work flow and reducing cost via elimination of the film.

 

Advantages of Offset Printing:

 

1 Provides excellent quality prints

 

2 Best suited for high volume printing since the unit cost goes down as the quantity goes up

 

3 More flexible when it comes to unusual printing surfaces or sizes

 

4 Uses CMYK (also known as Process or Full Colour) and Pantone spot colour (PMS)

 

Digital Print. For more accurate sheet counts and cheaper low volume printing. It also gives a more accurate proof since you see an actual sample of the printed piece. Accurate color proofing in offset printing can prove to be expensive. Variable Data Printing is a customizable digital printing. You can print variable text or images that is unique or personalized in some way for each sheet that comes off the press.

 

Advantages of Digital printing:

1 Short turnaround

2 Lower cost for low print runs

3 Less waste because of fewer variations

4 Can use both CMYK and RGB